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Social media sucks up time

Social media is now an essential marketing and PR tool and should be taken

seriously. If you ask existing staff to take over responsibility for your

social media output, do not expect them to be able to do it as well as their current


If you're going the whole hog, expect it to take up at least 12-15 hours a

week to plan, create, and schedule content, measure results, as well as engaging with customers.

Consider employing somebody into the role of Social Media

Manager full time. Alternatively, outsource your activity to a local specialist

marketing firm, experts who can help you hit the ground running such as

If you do, ensure that they understand your brand, marketing goals, and speak your

customer's language.

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