Social media is now an essential marketing and PR tool and should be taken
seriously. If you ask existing staff to take over responsibility for your
social media output, do not expect them to be able to do it as well as their current
If you're going the whole hog, expect it to take up at least 12-15 hours a
week to plan, create, and schedule content, measure results, as well as engaging with customers.
Consider employing somebody into the role of Social Media
Manager full time. Alternatively, outsource your activity to a local specialist
marketing firm, experts who can help you hit the ground running such as www.aog-jc.com.
If you do, ensure that they understand your brand, marketing goals, and speak your